Oxford University Press Korea Brand Experience
Oxford University Press Korea is a global office connected with the respectable education publishing group, Oxford University Press. We provided art direction for promotional campaigns and design all the local branding and marketing materials, including a stationery system, print design, and digital content. In order to maintain and deliver the Oxford University Press brand equity to local customers in South Korea, all the marketing and advertising materials had to be localized and designed in accordance with OUP’s global brand guidelines. The product catalog was designed and produced to merge brand power of OUP’s into local market.
In result, customers got easily engaged with products in friendly manner as they approached to search and buy the products